About Pierrot

Pierrot turns 80 with you:
making oral care products in Spain with head, heart and method. We don’t

follow trends, we follow standards.
Ours.

Guarantee and recognition.

We say so. And so do the facts. ISO 9001 certification

by AENOR. ISO 13485 and ISO 22716 certifications. Recognition from the Spanish Society of Dental Hygienists (HIDES). Award for the Cantabrian Company with the Greatest International Reach. These awards are not just credentials:

they are guarantees for anyone who chooses us. Because every achievement is not an ornament, it is a consequence. Of manufacturing in-house, of looking after every process and of setting the bar where it belongs: high. Pierrot. Oral

hygiene with recognised guarantees.

Pierrot facilities.

In the heart of northern Spain, our facilities in Cantabria combine innovation, efficiency and commitment to the environment. A

space designed so that every process flows with precision and every detail counts. This is where technology meets quality… and the result shows. Every Pierrot

toothpaste, mouthwash and toothbrush is manufactured in Spain to the highest standards.

Corporate Responsibility.

A real commitment through tangible actions. In

our organisation, we see Corporate Social Responsibility as a cross-cutting pillar of everything we do. Every

year we voluntarily undergo the EcoVadis assessment, one of the most internationally recognised platforms for corporate sustainability. This certification reviews our performance in four key areas: Environment, Labour Practices and Human Rights, Ethics and Sustainable Procurement. In our latest assessment we earned the silver medal, a reflection of our constant work to improve in each of these dimensions. On the

social side, we work actively with organisations committed to inclusion and wellbeing. We partner with Ampros, providing jobs for people with disabilities from their special employment centres and hosting a work enclave within our own facilities. We also

work with Amica, and we support organisations such as the Food Bank, the Hospitaller Order of Saint John of God and the Operarias Misioneras, among others.

Our commitment goes beyond words: we measure it, we assess it and we build it into the way we work.

Our Milestones

Every step in Pierrot’s history reflects a constant commitment to quality, innovation and responsibility. From our founding in 1945 to becoming a benchmark in oral hygiene well beyond Spain. We have built up achievements

that back our work: global certifications, business awards, social partnerships and a presence at international dentistry and dental technology trade fairs. These milestones are

not final goals, but starting points that push us to keep improving day after day.

1945

This is where it all
begins. Fushima is born and, with it, Pierrot: a brand created to look after oral health through quality, innovation and closeness. The first step on a path that today reaches much further.

old factory
1983

Generational handover
Respecting our legacy and looking to the future, the second generation takes over to consolidate Pierrot and keep it growing.

handshake
1989

Internationalisation and openness
Pierrot crosses borders and opens up to the world, taking its commitment to oral health to new countries and cultures.

pierrot is all over the world
2002

Pierrot by Agatha Ruiz de la Prada
We shaped a unique project that reflects our ability to create, adapt and collaborate. One more step in our commitment to innovation and new ideas.

pierrot and agatha ruiz de la prada collaboration
2006

New facilities We opened
a modern, efficient space that drives our growth and lets us keep improving, year after year, our facilities, our equipment and the quality of every product that leaves Cantabria for the world.

fushima factory
2007

Pierrot wins the Premio Cotidiano
The award recognises products that improve everyday life through functionality, design and innovation.

pierrot trade fair poster
2012

Innovation and a patent for the Sharky children’s
toothbrush We developed and patented a one-of-a-kind brush designed to make brushing fun and effective for children. An example of how, at Pierrot, we turn innovation into real solutions.

patented children's toothbrush
2016

New laboratory. We
expanded our production capacity with an in-house laboratory that lets us keep developing high-quality formulas, with greater control, agility and innovation from within.

mouthwash factory
2022

Launch of Pierrot Green We take
a firm step towards more sustainable oral care with the launch of our biodegradable toothbrush. Compostable, vegan, BPA-free and FSC certified, it combines effectiveness, design and respect for the environment.

pierrot stand at a trade fair
2024

Backing the little ones We added
a new option to our children’s range with the launch and patent of Unicornio, a toothbrush designed to guide, motivate and look after their oral hygiene.

patented children's toothbrush
2025

We turn 80 Eight
decades of history, commitment and progress. Growing alongside everyone who trusts Pierrot and chooses our ‘Made in Spain’ products every
day. A track record that backs us as proven specialists in oral hygiene.

pierrot toothbrush
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1945
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1983
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1989
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2002
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2006
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2012
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2016
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2022
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2024
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Hoy
toothbrushes

Our products, our identity

We don’t just manufacture products

: we develop solutions that are part of the daily oral care routine of millions of people in more than 60 countries. Our catalogue reflects who we are as a brand: experience, innovation, reliability and closeness. We believe in effective formulas, accessible

formats and a design created to improve the daily lives of those who trust us.

  • We manufacture a wide range of oral care products in Spain: Toothbrushes for adults, children and people with braces, in different
  • formats, bristle strengths and ergonomic designs. Toothpastes for every need: gum care, whitening, sensitive teeth, children’s, with or without
  • fluoride. Mouthwashes with a specific action: anti-cavity, gum care, whitening, refreshing, children’s… Dental
  • floss and interdental brushes, essential for effective cleaning between the teeth. Oral sprays and travel kits,
  • practical and designed to look after your mouth wherever you are. Accessories such as tongue cleaners, cases,
  • denture boxes and replacement heads.

Every product we develop serves a purpose: to make complete, effective oral hygiene available to everyone. Because we know that looking after your mouth is far more than a routine: it is health, prevention and confidence.

Do you want to work with us?

At Pierrot we believe in people who make the difference.

Professionals with initiative, commitment and a desire to grow in an environment where quality, innovation and teamwork are part of everyday

life. If you share our values and would like to be part of a project with international reach, we would love to meet you.

Pierrot at IDS Cologne 2025