About Pierrot
Pierrot turns 80 with you:
making oral care products in Spain with head, heart and method.
We don’t follow trends, we follow standards.
Our own.
A Spanish toothpaste brand since 1945
Pierrot is a Spanish toothpaste and oral care brand. Owned by Fushima S.L., a company based in Guarnizo, Cantabria, it has been on the market since 1945. Its toothpaste, toothbrushes, mouthwash, dental floss and interdental products are made in Spain and sold in more than 60 countries through a network of distributors. See the brand facts.
Is Pierrot a Spanish brand?
Yes. Pierrot was founded in 1945 and is owned by Fushima S.L., a Spanish company based in Guarnizo, Cantabria.
Where are Pierrot products made?
In Spain. Fushima has its facilities and in-house laboratory in Guarnizo, Cantabria.
Which countries is Pierrot sold in?
In more than 60 countries, through a network of distributors. Pierrot is looking for distributors in new markets.
How can I become a Pierrot distributor?
Fill in the distributor form with your company details and country, and request our full catalogue.
Guarantee and recognition.
We say so. And so do the facts.
ISO 9001 certification by AENOR. ISO 13485 and ISO 22716 certifications. Recognition from the Spanish Society of Dental Hygienists (HIDES). Award for the Cantabrian Company with the Greatest International Reach.
These are not just credentials: they are guarantees for everyone who chooses us. No achievement is just for show. Each one comes from making our products in-house, looking after every process and setting the bar where it belongs: high.
Pierrot. Oral care backed by recognised guarantees.
Pierrot facilities.
In the heart of northern Spain, our facilities in Cantabria combine innovation, efficiency and commitment to the environment.
A space designed so that every process runs precisely and every detail counts. This is where technology meets quality, and it shows.
Every Pierrot toothpaste, mouthwash and toothbrush is made in Spain to strict standards.
Corporate Responsibility.
A real commitment, backed by tangible action.
For us, Corporate Social Responsibility runs through everything we do.
Every year we voluntarily undergo the EcoVadis assessment, one of the most internationally recognised platforms for corporate sustainability. This certification reviews our performance in four key areas: Environment, Labour Practices and Human Rights, Ethics and Sustainable Procurement. In our latest assessment we earned the silver medal, a reflection of our constant work to improve in each of these dimensions.
On the social side, we work actively with organisations committed to inclusion and wellbeing. We partner with Ampros, providing jobs for people with disabilities from their special employment centres and hosting one of their work teams at our own facilities.
We also work with Amica, and we support organisations such as the Food Bank, the Hospitaller Order of Saint John of God and the Operarias Misioneras, among others.
Our commitment goes beyond words: we measure it, we assess it and we build it into the way we work.
Our Milestones
Every step in Pierrot’s history reflects a constant commitment to quality, innovation and responsibility, from our founding in 1945 to becoming a benchmark in oral hygiene well beyond Spain.
Along the way we have built up achievements that back our work: global certifications, business awards, social partnerships and a presence at international dentistry and dental technology trade fairs.
These milestones are not finish lines. They are starting points that push us to keep improving every day.
Where it all begins
Fushima is founded and, with it, Pierrot: a brand created to look after oral health through quality, innovation and a personal approach. The first step on a path that now reaches much further.
Generational handover
Respecting our legacy and looking to the future, the second generation takes over to consolidate Pierrot and keep it growing.
Internationalisation and openness
Pierrot crosses borders and opens up to the world, taking its commitment to oral health to new countries and cultures.
Pierrot by Agatha Ruiz de la Prada
We shaped a unique project that reflects our ability to create, adapt and collaborate. One more step in our commitment to innovation and new ideas.
New facilities
We opened a modern, efficient site that drives our growth. Year after year, it lets us keep improving our facilities, our equipment and the quality of every product that leaves Cantabria for the world.
Pierrot wins the Premio Cotidiano
The award recognises products that improve everyday life through functionality, design and innovation.
Innovation and a patent: the Sharky children’s toothbrush
We developed and patented a one-of-a-kind toothbrush designed to make brushing fun and effective for children. An example of how, at Pierrot, we turn innovation into real solutions.
New laboratory
We expanded our production capacity with an in-house laboratory, so we can keep developing high-quality formulas with more control, agility and innovation from within.
Launch of Pierrot Green
We took a firm step towards more sustainable oral care with the launch of our biodegradable toothbrush. Compostable, vegan, BPA-free and FSC certified, it combines effectiveness, design and respect for the environment.
Putting the little ones first
We launched and patented Unicorn, a new toothbrush in our children’s range designed to motivate children and help them look after their teeth.
We turn 80
Eight decades of history, commitment and progress. We have grown alongside everyone who trusts Pierrot and chooses our ‘Made in Spain’ products every day.
A track record that proves our expertise in oral hygiene.
Our products, our identity
We don’t just make products: we develop solutions that are part of the daily oral care routine of millions of people in more than 60 countries.
Our catalogue reflects who we are as a brand: experience, innovation, reliability and a personal approach. We believe in effective formulas, accessible formats and designs that make everyday life easier for the people who trust us.
We make a wide range of oral care products in Spain:
- Toothbrushes for adults, children and people with braces, in different formats, bristle strengths and ergonomic designs.
- Toothpastes for every need: gum care, whitening, sensitive teeth and children’s formulas, with or without fluoride.
- Mouthwashes for specific needs: cavity prevention, gum care, whitening, fresh breath and children’s oral care.
- Dental floss and interdental brushes, essential for effective cleaning between the teeth.
- Mouth spray and travel kits, practical and designed to look after your mouth wherever you are.
- Accessories such as tongue cleaners, cleaning boxes and tablets for dentures and braces, orthodontic wax and replacement heads.
Every product we develop serves a purpose: to make complete, effective oral hygiene available to everyone. Because we know that looking after your mouth is far more than a routine: it is health, prevention and confidence.
Do you want to work with us?
At Pierrot we believe in people who make a difference.
Professionals with initiative, commitment and the drive to grow in an environment where quality, innovation and teamwork are part of everyday life.
If you share our values and would like to join a company with international reach, we would love to hear from you.
