Pierrot toothpaste
The Pierrot toothpaste range, made in Spain since 1945, includes formulas for sensitive teeth, whitening, gum care, plaque control, fresh breath and children. Each formula addresses a specific need, and all of them contain fluoride except Sharky for children.

Which Pierrot toothpaste for each need
Ingredients and uses as described in the Pierrot catalogue.
| Need | Pierrot toothpaste | What it contains |
|---|---|---|
| Sensitive teeth | Sensitive | Potassium nitrate, a desensitising agent, and fluoride |
| Sensitive teeth | Sensitive Protect | Hydroxyapatite and fluoride, in a low-abrasion formula |
| Whitening | Whitening Protect | Hydroxyapatite and fluoride |
| Whitening | Whitening with papain | A natural-origin anti-stain agent and fluoride |
| Whitening | Whitening with active charcoal | Active charcoal, zinc citrate, allantoin and fluoride |
| Gum care | Gum Protection | Aloe vera, camomile, allantoin and fluoride |
| Sensitive gums | Healthy Gums | Propolis, camomile and fluoride |
| Plaque and cavities | Anti-plaque | Allantoin and bi-fluoride |
| Fresh breath | Ultrafresh | Microparticles, Physcool technology and fluoride |
| Children | Piwy and Junior | Fluoride and calcium lactate; strawberry and mild mint |
| Children | Sharky | Calcium lactate, fluoride-free; apple |
Pierrot toothpaste for sensitive teeth
Pierrot offers two toothpastes for sensitive teeth. Sensitive contains potassium nitrate, a desensitising agent, together with fluoride.
Sensitive Protect is a low-abrasion formula with hydroxyapatite, which naturally regenerates damaged dentine, together with fluoride.
Pierrot whitening toothpaste
Whitening Protect
With hydroxyapatite and fluoride. It helps restore the natural colour and shine of the teeth.
Whitening with papain
It uses papain, a natural-origin anti-stain agent, together with fluoride.
Whitening with active charcoal
It adds zinc citrate for fresh breath and allantoin for healthy gums, together with fluoride.
Gum care, plaque control and fresh breath
Gum Protection
With aloe vera, for its calming and protective properties; camomile, which helps prevent gum swelling; allantoin, which protects the mucosa; and fluoride.
Healthy Gums
For sensitive gums. With propolis, which helps prevent bleeding gums, together with camomile and fluoride.
Anti-plaque
Complete oral care with an extra-fresh finish. With allantoin to protect the mucosa and bi-fluoride to fight plaque and cavities.
Ultrafresh
Deep cleaning with microparticles and a long-lasting extra-fresh finish from Physcool technology. With fluoride.
Toothpaste for children: Piwy, Junior and Sharky
Piwy, with a strawberry flavour, and Junior, with a mild mint flavour, contain fluoride and calcium lactate, which helps prevent tartar build-up and protects enamel.
Sharky, with an apple flavour, contains calcium lactate and is fluoride-free.
Where to buy Pierrot toothpaste
Pierrot does not sell directly to consumers: its products reach the public through the brand’s distributor network. Pierrot is present in more than 60 countries. If you distribute or import oral care products in your market, please see our toothpaste wholesale page.
You can complete your routine with Pierrot toothbrushes and mouthwash and mouth spray, or browse all Pierrot oral care products.
Frequently asked questions
Is Pierrot toothpaste any good?
Pierrot is a Spanish oral care brand, on the market since 1945 and present in more than 60 countries. Its toothpaste range covers the most common needs: sensitivity, whitening, gum care, plaque, fresh breath and children. The most suitable formula is the one that matches your need, and your dentist can advise you.
Does Pierrot toothpaste contain fluoride?
Yes, all the formulas on this page contain fluoride except Sharky, the apple-flavoured toothpaste for children, which contains calcium lactate and is fluoride-free.
Which Pierrot toothpaste is for sensitive teeth?
Sensitive, with potassium nitrate and fluoride, and Sensitive Protect, a low-abrasion formula with hydroxyapatite and fluoride.
Which Pierrot toothpaste is for whitening?
There are three: Whitening Protect with hydroxyapatite, Whitening with papain and Whitening with active charcoal. All three contain fluoride.
Which Pierrot toothpaste is for children?
Piwy (strawberry) and Junior (mild mint), with fluoride and calcium lactate, and Sharky (apple), with calcium lactate and no fluoride.
Are you a distributor or importer?
Pierrot is looking for distributors in new markets. Please see our toothpaste wholesale page or request the catalogue.