In parallel with the IDS fair, the Pierrot team had to split up in order to attend Cosmoprof Bologna 2019 .
Founded 52 years ago, this is the world’s leading trade fair bringing together every sector of the beauty industry, from raw materials to the finished product. In this 2019 edition, the fair’s central theme matched the global one: sustainability.
This year it brought together some 250,000 visitors from 150 countries, who visited around 2,800 exhibitors, Pierrot among them.
As at IDS, the presentation of our products focused on the new range of toothpastes and mouthwashes, characterised by their natural active ingredients and by being gluten free. Given the fair’s sustainable and natural character, our products were very well received and many visitors showed interest in them.
Alongside the range of toothpastes and mouthwashes, we presented our range of brushes, kits and interdental accessories with updates to some products.
