After the last three years of general standstill, Pierrot has once again taken part in the Cosmoprof Bologna International Fair, the most important international event in the beauty and cosmetics sector.
The Pierrot sales team travelled to this exhibition to present all the brand’s new products to the many visitors who attend the event.
The fair ran from 28 April to 1 May and showcased the latest trends in personal hygiene and cosmetics, as well as new business opportunities in these fields.
Among the new products Pierrot presented, the GREEN line stood out above all. A complete range of eco-friendly products including a biodegradable toothbrush, a Cosmos EcoCert adult toothpaste with hydroxyapatite, a Cosmos EcoCert children’s dental gel with camomile and biodegradable flossers.
We also presented the new Heat-Transfer personalisation technology on the handles of several children’s toothbrushes, and the reformulation of the Sensitive toothpaste with a new flavour and a new active ingredient with potassium nitrate.
And finally, the restyling of the Action Tip toothbrush – ICE EDITION – with a fresh, striking new look on both the brush and the packaging, in single and twin-pack formats.
