Oral care wholesale
Pierrot is a Spanish oral care brand, made in Spain since 1945 and sold in more than 60 countries. We are looking for distributors and wholesale partners in new markets.
We only take applications from markets where there is no active Pierrot distributor yet.
60+ countries
Every product is designed and manufactured at our own facilities in Cantabria and reaches more than sixty markets today.
Full range
Toothbrushes, toothpastes, mouthwashes, floss and interdental in a single order, with one point of contact and one invoice.
Since 1945
Pierrot was born in 1945 and is still owned by the same company, Fushima S.L. Eight decades of continuity.
We manufacture. We are not a middleman
We design, formulate and produce in Cantabria. The brand is not subcontracted, so whoever distributes Pierrot deals directly with whoever makes it. That means one less margin in the chain and a direct line when something needs solving.
Our R&D department works with independent laboratories and specialist centres. It is what lets us keep the range current, improve formulations and stay aligned with the most demanding international standards.
A complete oral care range, one point of contact
Prevention and treatment, adults and children, everyday formats and specialist references. A distributor can cover the whole category without adding a second supplier.
| Category | What it covers |
|---|---|
| Toothbrushes | Manual and electric, for adults, children and orthodontics, in different bristle strengths, head sizes and ergonomic designs |
| Toothpastes | Gum care, whitening, sensitivity, children’s, and with or without fluoride |
| Mouthwashes | Anti-cavity, gum care, whitening, refreshing, chlorhexidine and children’s |
| Floss and interdental | Dental floss and interdental brushes in several sizes, for effective cleaning between the teeth |
| Children’s lines | Sharky and Gusy toothbrushes, Piwy toothpaste and kits designed for the youngest users |
| Travel formats and kits | Folding toothbrushes, dental kits with accessories and travel formats for away from home |
| Floss picks | Adult flossers in packs of 30, kids flossers in packs of 20 for ages 6+, and biodegradable Green flossers |
| Accessories | Tongue cleaners, cases, denture boxes, replacement heads, oral sprays and travel kits |
The complete catalogue, with formats and packaging, goes out with the first reply. See the categories on the oral care products page.
Meet us at the trade fairs
Most new distribution deals start face to face. Every year we exhibit at IDS in Cologne and at COSMOPROF, both in Bologna and in Hong Kong, and we have done so for years: Bologna 2018, 2019, 2023, 2024 and 2025, Asia 2022 and 2024, Cologne 2019, 2023 and 2025.
If you are going to any of them, write to us beforehand and we will reserve a slot to show you the range and talk terms without the rush of the stand.
How to become a Pierrot distributor
Four steps, no surprises. The first one takes two minutes.
- Request the catalogue Tell us your market and your channel in the distributor form on the distributors page. The more you tell us about your channel, the more useful our first reply will be.
- We check the territory We look at whether there is active distribution in your country and which references fit your channel and your regulations.
- Terms We send you the range, the formats and the commercial terms for your market.
- First order and launch We start with the selection that works best in your channel and widen it as the brand settles in.
Frequently asked questions
Where are the products made?
In Spain. Our plant and our R&D department are both in Cantabria, in the north of the country. Every pack carries the made in Spain mark, which in several markets is an argument in itself.
How many countries is Pierrot in?
More than 60. The network grows through local distributors who represent the brand in their own market, with their own channel and their own commercial structure.
Do you supply the full range or only part of it?
The full range is available. Most partners start with a selection adapted to their channel and widen it as the brand settles in. You can see the categories on the oral care products page.
Do you have products for children?
Yes, and it is one of the strongest lines: Sharky and Gusy toothbrushes and Piwy toothpaste, plus children’s mouthwashes and kits. Children’s oral care is a category that repeats well at the point of sale.
Can I see the range before we talk?
Yes. Request the catalogue through the form on the distributors page and we will send it with the available references, formats and packaging.
Can we meet in person?
Every year we are at IDS Cologne and at COSMOPROF, in Bologna and in Hong Kong. Write to us beforehand and we will put you in the diary.
How long has Pierrot been going?
Since 1945. Eight decades under the same company, Fushima S.L. You can read the story on the about Pierrot page.
What happens after I send the application?
We look at whether there is active distribution in your country, we send you the catalogue and we come back to you with the range, the formats and the commercial terms for your market.
If this is your first distribution, our guide on how to become a distributor explains what a brand will ask you for and what you should ask before you commit.
And when it comes to the paperwork, the guide to the distribution agreement explains what each clause is for.
Sourcing one category only? See toothpaste wholesale for the seven lines, what each one is for and who buys it.
Sourcing brushes only? See toothbrush wholesale.
See also mouthwash and dental floss wholesale.
Shall we talk?
Tell us which market you work in and through which channel. We will send you the full catalogue and look at the territory.