Kids oral care wholesale
Children’s toothpaste, toothbrushes, flossers, mouthwash and travel kits from Pierrot, a Spanish oral care brand whose products are made in Spain.
Pierrot has been on the oral care market since 1945. The children’s line is part of the Pierrot range.
This page presents our children’s oral care range and some general points to consider before listing it.
Eighty years of oral care
Pierrot is the brand of Fushima S.L., in Guarnizo, Cantabria. The products are made in Spain, including the children’s line.
A varied kids range
The line comprises toothpaste, character toothbrushes, standard kids brushes, flossers, mouthwash and travel kits, which together make up a children’s section.
Working directly with the brand
Pierrot distributors work directly with the brand behind the children’s range.
The children’s range, reference by reference
The range comprises six blocks, which together cover the oral care routine of a child.
| Block | What it is |
|---|---|
 Kids toothpaste |
Toothpastes formulated for children’s daily brushing |
 Sharky & Unicorn |
Character toothbrushes for children |
 Kids toothbrushes |
Toothbrushes designed for children |
 Kids floss picks |
Flossers designed for children |
 Kids mouthwash |
Mouthwash formulated for children |
 Dental and travel kits |
Toothbrush, toothpaste and accessories in formats for children |
The full catalogue, including the adult range, is available on the oral care products page.
What to check before you list a children’s line
Children’s oral care raises some specific questions. There are six general points that are worth clarifying with any supplier, including Pierrot.
1. The age range printed on the pack. A children’s toothpaste may be intended for a particular age range. We recommend asking which age band each reference declares and checking it against the way your market segments the shelf.
2. The fluoride content, per reference. Requirements for the composition of kids toothpaste may differ from one country to another. We recommend requesting this information for each reference and asking a local regulatory adviser to confirm it against local rules.
3. The characters on the pack. It is worth asking any supplier about the characters used on a kids range. Sharky and Unicorn are the characters of the Pierrot kids range.
4. The language on the pack. Children’s products may have specific labelling needs, so the language on the pack is worth reviewing. We recommend clarifying the labelling requirements of your market at an early stage.
5. The unit of sale. Children’s brushes may be sold in different units depending on the channel. We recommend confirming the unit of sale with the supplier.
6. Continuity. A children’s block benefits from continuity on the shelf. We recommend asking whether the references belong to the regular catalogue.
Why the kids block matters on the shelf
It is worth considering children’s oral care as a category in its own right. The following are general considerations.
- It is part of family oral care Choosing a children’s toothpaste is part of the oral care routine of a family.
- It is a consumable category Children’s brushes are consumable products, so it is worth assessing the rotation of the category in your channel.
- It supports early oral care habits Oral care habits begin in childhood, and a kids range can accompany that stage.
- It complements the adult range A kids range complements the adult assortment. The children’s block can be considered alongside the rest of the shelf.
How it works with Pierrot
The process consists of four steps and begins with the distributor form.
- Tell us your market and your channel Please do so through the distributor form, indicating the channel in which you work.
- We study your application Our team studies your application, taking into account your market and your channel.
- Range Details of the children’s range are discussed during the application process. The documentation available for each market is confirmed during the application process.
- First order and launch The selection of products is agreed according to your market and your channel.
If you are at an earlier stage of the process, the guide on how to become a distributor explains what a brand will require from you and what you should ask in return.
The rest of the wholesale range
The children’s block is part of a wider catalogue. These are other wholesale categories.
- Toothpaste wholesale Adult toothpastes, from sensitivity to whitening, from the same brand as the children’s line.
- Toothbrush wholesale Manual and electric toothbrushes and interdental brushes.
- Mouthwash and dental floss wholesale Mouthwash and dental floss from the range.
An overview of everything we supply wholesale is available on the oral care wholesale page.
The Junior line
The Junior toothbrush has a zigzag trim, rounded filaments and a suction cup base. Junior toothpaste, with a mild mint flavour, contains fluoride and calcium lactate. For children with braces, the line is completed by the Orthodontic Junior toothbrush.
Why distribute Pierrot
An established brand
Pierrot has been on the market since 1945. It is a brand of Fushima S.L., based in Guarnizo (Cantabria). See the brand facts.
International presence
The brand is present in more than 60 countries and takes part in the sector’s international trade fairs, such as IDS in Cologne.
The full oral care range
Toothpaste, toothbrushes, mouthwash and interdental care: an oral care range under one brand.
Wholesale range for distributors: toothpaste, toothbrushes, mouthwash and dental floss, floss picks, interdental brushes, orthodontic products and travel size.
Frequently asked questions
Do you supply kids toothpaste and toothbrushes wholesale?
Pierrot is a brand of Fushima S.L., based in Guarnizo, Cantabria, Spain, and sells through local distributors. The children’s line comprises toothpaste, character brushes, standard kids brushes, flossers, mouthwash and travel kits.
Can I order only the children’s range?
The selection of products is discussed with our team during the application process. Please indicate your market and your channel in the distributor form.
Who registers the products in my country?
Registration requirements depend on each market, and the documentation available is confirmed during the application process. Children’s references may be subject to specific requirements, so we recommend consulting a local regulatory adviser at an early stage.
Would you like to receive the kids catalogue?
Please indicate your market and your channel through the distributor form, and our team will study your application regarding the children’s range.