Oral care wholesale for distributors and importers
Pierrot supplies oral care products wholesale to distributors and importers: toothpaste, toothbrushes, mouthwash, dental floss and interdental brushes. Our products are made in Spain, and the brand has been on the market since 1945 and is present in more than 60 countries. We do not sell to consumers or individual shops.
We work through local distributors and welcome applications from distributors in new markets.

60+ countries
Our products are made in Spain, where we have our own facilities in Cantabria, and the brand is present in more than sixty countries.
Oral care range
The range comprises toothbrushes, toothpastes, mouthwashes, dental floss, interdental products and accessories.
Since 1945
Pierrot, a brand of Fushima S.L., has been on the market since 1945, which represents eight decades of experience in oral care.
Oral care supplier: working directly with the brand
Our products are made in Spain, and we have our own facilities and laboratory in Cantabria. Pierrot distributors work directly with the brand.
Our R&D department works in collaboration with independent laboratories and specialist centres. This collaboration supports the ongoing development of the range.
Oral care products in bulk: a range from one brand
The range covers products for adults and children across the main oral care categories.
| Category | What it covers |
|---|---|
| Toothbrushes | Gold, Energy, Action Tip, Oxygen, Eco and Colours manual toothbrushes; Orthodontic, Orthodontic Xtreme and Precision Monotip; Revolution electric toothbrush |
| Toothpastes | Gum Protection, Healthy Gums, Whitening, Sensitive, Anti-plaque and Ultrafresh, plus the kids range |
| Mouthwashes | Mouthwashes for adults, Piwy kids mouthwash and mouth spray |
| Floss and interdental | Expanding, Aloe vera, Dental tape and Orthodontic dental floss; interdental brushes and Tooth-pick |
| Children’s lines | Sharky, Unicorn, Baby, Chispa, Kids, Gusy, Monster and Junior toothbrushes; Piwy, Junior and Sharky toothpastes; Piwy mouthwash, Flossers Kids and Sharky and Unicorn kits |
| Travel formats and kits | Complete, Express, Go! and Orthodontic dental kits; Travel and Compact Travel toothbrushes |
| Floss picks | Flossers, Flossers Kids and Flossers Green |
| Accessories | Tongue cleaner, Cleaning Box case, Suction Holder and replaceable head for the Revolution toothbrush |
| Orthodontics | Orthodontic toothbrushes and floss, orthodontic wax and cleansing tablets |
The catalogue can be requested through the form on the distributors page. The categories can be consulted on the oral care products page.
Who we supply (and who we don’t)
Pierrot is sold through local distributors in each market.
We supply:
- Importers and distributors that bring Pierrot into a new market.
- Distributors already working with personal care or oral care products.
- Local distributors with an established channel in their own market.
- Companies that wish to represent the brand as its local distributor.
We don’t supply consumers or individual shops, and we don’t sell directly to the public. Pierrot products are sold in shops in each market, through the local distributor.
Pierrot at international trade fairs
Pierrot takes part in international trade fairs such as IDS in Cologne and at COSMOPROF, both in Bologna and in Hong Kong.
If you plan to attend any of these events, you are welcome to let us know through the distributor form.
How to become a Pierrot distributor
The process consists of four steps and begins with the distributor form.
- Request the catalogue Please indicate your market and your channel in the distributor form on the distributors page. The more detail you provide about your channel, the better our team can study your application.
- We study your application Our team studies your application, taking into account your market and your channel.
- Next steps The details of the range and of any collaboration are discussed directly with our team.
- First order and launch The selection of products is agreed according to your market and your channel.
The wholesale range
Wholesale range for distributors: toothpaste, toothbrushes, mouthwash and dental floss, floss picks, interdental brushes, orthodontic products, kids’ oral care and travel size.
Frequently asked questions
Where are the products made?
In Spain. Our facilities and our R&D department are both located in Cantabria, in the north of the country. Our products are made in Spain and the brand has been on the market since 1945.
How many countries is Pierrot in?
Pierrot is present in more than 60 countries, where it is sold through local distributors.
Do you supply the full range or only part of it?
The range to be distributed is discussed with our team during the application process. The categories can be consulted on the oral care products page.
Do you have products for children?
Yes. The range includes Sharky and Gusy toothbrushes and Piwy toothpaste, together with children’s mouthwashes and kits. Children’s products are part of the same catalogue.
Can I see the range before we talk?
Yes. The catalogue can be requested through the form on the distributors page.
How long has Pierrot been in business?
Pierrot, a brand of Fushima S.L., has been on the market since 1945, which represents eight decades. Our history is available on the about Pierrot page.
What happens after I send the application?
Our team studies your application, taking into account your market and your channel.
Keep reading
- If this is your first distribution project, our guide on how to become a distributor explains what a brand will require from you and what you should ask before making a commitment.
- With regard to the contractual documentation, the guide to the distribution agreement explains the purpose of each clause.
- If you distribute in the European Union, please see oral care supplier for Europe.
- If you are sourcing a single category, please see toothpaste wholesale for the toothpaste lines and the purpose of each one.
- If you are sourcing brushes only, please see toothbrush wholesale.
- See also mouthwash and dental floss wholesale.
- If you are looking for a brand to distribute in your market: distributors wanted.
Shall we talk?
Please indicate your market and your channel through the form on the distributors page, and our team will study your application.