Toothpaste wholesale
Purchase toothpaste in bulk from Pierrot, a Spanish oral care brand with its own facilities in Cantabria and its own R&D department.
We supply the Pierrot brand through local distributors.
This page is intended for distributors and importers sourcing toothpaste in bulk directly from the brand. Pierrot has been on the market since 1945, makes its products in Spain and is present in more than sixty countries through local distributors.
Products made in Spain
Our products are made in Spain, and we have our own facilities and laboratory in Cantabria. Distributors work directly with the brand.
Seven toothpaste lines
Gum protection, healthy gums, whitening, sensitivity, anti-plaque, fresh breath and children.
Eighty years on the market
Pierrot has been present in the oral care market since 1945.
Bulk toothpaste by shelf segment
The range is organised into seven lines. The catalogue can be requested through the form on the distributors page.
| Line | What it is for |
|---|---|
 Gum Protection |
Daily gum care |
 Healthy Gums |
Prevention and maintenance of healthy gums |
 Whitening (Protect, papain and active charcoal) |
Whitening toothpastes for daily use |
 Sensitive and Sensitive Protect |
Toothpastes for sensitive teeth |
 Anti-plaque |
Controlling plaque build-up |
 Ultrafresh |
Fresh breath |
| Children | Piwy, Junior and Sharky toothpastes and children’s kits |
Toothbrushes, mouthwashes, floss and interdental products are included in the same catalogue: please see oral care wholesale for the full category breakdown.
For toothpaste distributors and importers
Pierrot is a Spanish toothpaste and oral care brand. We sell through local distributors and are looking for distributors in new markets. If you already distribute personal care or oral care products and wish to add a Spanish toothpaste brand, please request the catalogue. If you distribute in the EU, please see oral care supplier for Europe.
Toothpaste supplier: working directly with the brand
When sourcing toothpaste in bulk, it is worth considering the following general points about working directly with a brand.
Origin. Pierrot products are made in Spain.
Regulatory file. Oral care products are subject to regulation in many markets. The documentation available for each market is confirmed during the application process.
Continuity. Working with the brand makes it possible to plan your assortment around its catalogue.
What to check before you buy toothpaste in bulk
There are six general questions that are worth putting to any supplier, including Pierrot.
- Who produces the product It is worth asking where and by whom the product is made.
- Whether the formulation is registrable in your country Requirements for oral care products may vary from one market to another. We recommend verifying them with a local adviser before placing an order.
- What documentation comes with it It is advisable to confirm which documentation is available for your market.
- Packaging and language It is advisable to confirm which languages the carton and the tube can carry, and whether your market requires anything specific on the label.
- Logistics formats It is advisable to ask about the logistics formats, as they affect the overall cost of an order.
- Whether it can be repeated We recommend asking whether the reference belongs to the regular catalogue.
If your aim is to distribute the brand in your market rather than to make a one-off purchase, we recommend starting with the guide on how to become a distributor.
How to order
The process consists of four steps and begins with the distributor form.
- Tell us your market and your channel Please do so through the form on the distributors page, indicating the channel in which you work.
- We study your application Our team studies your application, taking into account your market and your channel.
- Catalogue The details of the range and of any collaboration are discussed directly with our team.
- First order The selection of products is agreed according to your market and your channel.
Why distribute Pierrot
An established brand
Pierrot has been on the market since 1945. It is a brand of Fushima S.L., based in Guarnizo (Cantabria). See the brand facts.
International presence
The brand is present in more than 60 countries and takes part in the sector’s international trade fairs, such as IDS in Cologne.
The full oral care range
Toothpaste, toothbrushes, mouthwash and interdental care: an oral care range under one brand.
Wholesale range for distributors: toothbrushes, mouthwash and dental floss, floss picks, interdental brushes, orthodontic products, kids’ oral care and travel size.
Frequently asked questions
Do you sell toothpaste wholesale directly?
Pierrot is a brand of Fushima S.L., based in Guarnizo, Cantabria, Spain. We sell through local distributors and are seeking distributors in new markets.
Where is the toothpaste made?
In Spain. We have our own facilities in Cantabria, together with our R&D department. Our products are made in Spain and the brand has been on the market since 1945.
Do you have toothpaste for children?
Yes, the Piwy line and children’s kits, alongside Sharky and Gusy toothbrushes. The children’s range is part of the same catalogue.
Keep reading
- The consumer range, with what each formula contains, is on the Pierrot toothpaste page.
- For brushes, please see toothbrush wholesale for the toothbrush range.
- For other categories, please see mouthwash and dental floss wholesale.
Shall we talk?
Please indicate your market and your channel through the form on the distributors page, and our team will study your application.
You may also wish to read our announcement Distributors wanted.