Oral care supplier for Europe
Pierrot is a Spanish oral care brand, on the market since 1945 and present in more than 60 countries. We work through local distributors and importers and seek distributors in new markets, offering an oral care range under one brand.
What a European distributor gains from a European brand
A distributor who works directly with a brand deals with that brand’s own team. In practice, this translates into three general advantages.
Made in Spain
Pierrot has its own facilities and its own laboratory in Cantabria, in the north of Spain.
An oral care range under a single brand
Toothpaste, adult and kids toothbrushes, mouthwash, floss, interdental brushes, floss picks and accessories, all under a single brand.
An established brand
Pierrot has been on the market for eighty years, which offers a distributor a long-standing brand around which to plan a shelf.
Requirements for selling within the European Union
Oral care products sold in the European Union are subject to regulatory requirements that vary according to the type of product. We recommend reviewing the obligations applicable in your market with your regulatory adviser.
The documentation available for each market is defined during the application process.
From Cantabria to the European market
Pierrot products are made in Spain, and the company has its own facilities in Cantabria, in the north of the country.
The initial range and the formats depend on the destination country and the channel served, and are defined during the application process.
Presentation at the point of sale
Presenting a brand at the point of sale requires suitable material. The catalogue can be requested through the distributor form, and any point-of-sale support is discussed during the application process.
The requirements differ from one channel to another, so it is advisable to indicate the channel you serve in your application.
What to check before choosing a supplier
These are general questions that we recommend raising with any European supplier before entering into an agreement.
Who are you dealing with?
It is advisable to know whether you are dealing with the brand itself. Pierrot products are made in Spain, and the company has its own facilities and laboratory in Cantabria.
Does it cover the whole shelf?
An oral care shelf usually includes toothpaste, toothbrushes, mouthwash and interdental products. It is advisable to check how much of it a single supplier can cover.
What if a reference runs out?
It is advisable to ask in advance how restocking is managed and whether an alternative is available within the same family.
A fourth point to consider: whether the supplier provides selling material, such as product photography, a catalogue or point-of-sale support.
Distribution channels
The most suitable range may vary according to the channel.
- Supermarket and drugstore. It is advisable to assess the rotation of each category in this channel.
- Pharmacy and parapharmacy. It is advisable to assess which specific care products suit this channel.
- Wholesale and cash and carry. It is advisable to assess the breadth of range that suits this channel.
- Kids and gift. It is advisable to assess which kids products suit this channel.
If you operate in several channels, please indicate them all in your application.
How the relationship starts
- You write to us with your market. Please indicate your country, the channel you serve and the families of interest to you through the distributor form.
- You request the catalogue. The catalogue is requested through the same distributor form.
- We study your application. Our team will study your market and your channel.
- Distribution agreement. The usual contents of such an agreement are explained, as general guidance, in our distribution agreement guide.
Why distribute Pierrot
An established brand
Pierrot has been on the market since 1945. It is a brand of Fushima S.L., based in Guarnizo (Cantabria).
International presence
The brand is present in more than 60 countries and takes part in the sector’s international trade fairs, such as IDS in Cologne.
The full oral care range
Toothpaste, toothbrushes, mouthwash and interdental care: an oral care range under one brand.
Wholesale range for distributors: toothpaste, toothbrushes, mouthwash and dental floss, floss picks, interdental brushes, orthodontic products, kids’ oral care and travel size.
Frequently asked questions
Do you sell direct to consumers in Europe?
No. Pierrot sells through local distributors and does not sell directly to consumers. Sales are made by the distributor or by the retailers it supplies.
Do you already have a distributor in my country?
We are present in more than 60 countries and seek distributors in new markets. Please indicate your market and your channel through the form and our team will study your application.
Keep reading
- The products you would distribute: oral care wholesale, with every family.
- What a distribution agreement usually covers: the distribution agreement, clause by clause.
- If this is your first brand: how to become a distributor.
Let us know the market in which you operate
Please let us know your country, your channel and the families of interest to you through the distributor form, and our team will study your application.